When a recession looms, every business faces the question of whether to cut back spending with marketing and communications often being the first target. Should you cut marketing and communications spending with a possible recession on the way? Tough question and it needs to be answered individually. I did get some food for thought this afternoon from the PR Web (news … [Read more...] about Marketing & communications: to cut or not to cut
Archives for October 2008
The Opening Salvo
It’s about time I finally got back to my personal blogging. If you’ve done a search of my name you’ll have discovered my old blogs that I had on Blogger. I finally decided to start it up on my own domain. I thought it would be a good thing to blog on my own domain using WordPress. I like WordPress because of the power and flexibility. No doubt this has partially been … [Read more...] about The Opening Salvo